Rodeo Insurance

Rodeo Insurance

In South Dakota, rodeo events are part of the fabric of many communities. While these gatherings provide a lot of excitement and economic activity for many people, they also come with a significant level of risk. The best way to handle this is with quality rodeo insurance. At Meyer Insurance, we strive to bring our clients the right blend of price, coverage, and service.

Our knowledgeable team of professionals knows that organizers of special events face real risks. This is true of any event gathering and is especially true for rodeos. The combination of large animals, excitable crowds, variable weather and more make putting on a rodeo a stressful endeavor. Meyer Insurance will thoroughly evaluate your business and work to develop creative, comprehensive, and cost-effective solutions.

The Need for Strong Insurance

For many venues, insurance for rodeo events is a requirement. Depending upon where you hold your next rodeo, whether it is a state fairgrounds or on private property, you will often find that insurance coverage is mandatory. 

The right insurance plan protects a variety of stakeholders:

  • The event organizer
  • The property owner
  • The rodeo participants
  • The staff
  • The guests

Our team at Meyer Insurance can help you meet the requirements to put on your event. This is true whether you are a corporation, an LLC, a partnership, or a not-for-profit organization. By eliminating some of the risks inherent in organizing a large event with many moving parts, we allow you to focus on the event. This as much as anything paves the way for safety, security, and success.

The Importance of Liability Coverage

Of all the insurance products available, rodeo liability insurance South Dakota is likely the most vital aspect of an insurance plan. This provides broad protection from a number of mishaps that deal with personal injuries. You will likely need to have a certain level of liability insurance to hold your event. This is often around $1,000,000, depending upon the event and the venue; however, in some circumstances additional coverage could be beneficial.

To determine your most appropriate liability level, Meyer Insurance will analyze your event. We will look at the size of the venue, the number of people expected to attend, the type of physical structures used, the activities planned, the inclusion or exclusion of alcohol, and other factors. From this information, our agents will recommend a liability level that is cost-competitive and protects your financial interests.

The Coverage for Multiple Activities

We know that comprehensive rodeo insurance covers more than just personal injuries associated with bull riding, barrel racing, and other contests. Your event could include a variety of activities, all of which involve some level of risk. 

The best coverage provides protections for additional liability exposures due to popular activities:

  • Riding instructions
  • Amusement rides
  • Mechanical bull rides
  • Food services
  • Alcohol consumption
  • Parades and concerts


As an event sponsor or organizer, your goal is to put on an enjoyable event that is safe and memorable. The best insurance plan covers your assets for a variety of exigencies. Aspects of a sound plan include coverage for excess medical due to an accident, accidental death and dismemberment coverage, and the per claim deductible.

Proper coverage allows you to relax and concentrate on all the things that go into pulling off a complex event. It can also help create a more productive business environment when working with vendors and suppliers.

The Value of Cancellation Insurance

South Dakota Rodeo InsuranceSometimes, even after careful planning, a large event needs to be canceled. This often occurs due to factors beyond your control, but it can be costly for sponsors, event organizers, and even individual vendors. The good news is that event cancellation insurance is broader than one might expect. 

Depending upon how the policy is written up, it could cover many costs:

  • The loss of nonrefundable down payments 
  • The expenses for promotion
  • The purchase of flowers and materials
  • The purchases of food and other perishables
  • The fees for photography and other professional services

This type of insurance can even kick in if the event can be held, but extra expenses occur due to a key vendor or supplier pulling out at the last minute. Meyer Insurance professionals can explain how event cancellation insurance fits into your overall insurance plan.

The Different Types of Coverage

The best insurance for rodeo events often involves a mix of different insurance products. Meyer Insurance can tailor a policy that suits your needs. The many moving parts of a complex event require innovative solutions.

It is also important to make sure there are no gaps in coverage that could expose the policyholder to adverse outcomes. 

Insurance products worth considering include the following coverages:

  • Venue and arena insurance that includes premises liability and spectator liability
  • Volunteer accident insurance per event or annually
  • Contestant accident insurance for participants in athletic events
  • Prize indemnification or contingency insurance for a game of chance promotions
  • Rain or weather event cancellation that establishes a predetermined benefit sum 

Event organizers might not need every coverage. A targeted approach to insurance products often provides the best value for each policyholder.

The Worth of a Capable Company

When rodeo clients partner with Meyer Insurance they get experienced insurance professionals who value the tradition of the rodeo and the cowboy in American culture. As an independent, licensed insurance advisor, we represent multiple insurance companies, giving our clients the power of choice. We also strive to simplify the process through clear communications and education, allowing our customers to choose the best coverage.

Whatever your needs for rodeo insurance, Meyer Insurance is committed to servicing this important industry. 

We are a unique company in South Dakota and we deliver the following values and services:

  • A commitment to strengthening rodeo events
  • A dedication to finding the optimal insurance carrier 
  • A focus on strong customer service 
  • A wide variety of innovative insurance solutions
  • A professional approach to insurance matters

Our team is available 24/7 and we can provide a free quote for insurance for rodeo events. Click here for an online form to get started.

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